I just finished reading a post on a blog called Empowered about how many times PR agencies send the one of the authors of the blog irrelevant pitches and I have to admit it’s pretty disheartening. Public relations appears to be an exceptionally young industry, but I really hope that this isn’t the way it’s going to grow.
While it is true that emailing bloggers is a great way to spread a message it’s disappointing when half the industry pumps out cookie cutter emails. I’m not entirely sure there is a better way to do this, but it definitely seems like the industry is dragged down by people who are downright lazy. Unfortunately there really isn’t any truly necessary training to work in the PR industry, but to succeed in the industry there are so many little things that you need to think about.
One of the things that really irked the author of the blog was the fact that so many of the emails didn’t have a way to get off the email list. While something as simple as that wouldn’t make or break a career it definitely shapes what kind of person you will be in the industry. So much of good public relations seems to be in the detail, the things people wouldn’t notice until they aren’t there or until they really need them.
Public relations seems like an industry full of early adapters, but does the ability of the industry to quickly utilize new tools make them spend less time on perfecting the method?